Walk through the aisles of any grocery store, and it’s evident. How a product is branded and packaged can affect sales and protect consumers. Similarly, the packaging for marijuana products matters. It should be designed to keep users safe, informed, and of course, buying. But unlike Frosted Flakes or Pepperidge Farm cookies, cannabis packaging isn’t controlled by the cannabis retailers or manufacturers in Canada. Instead, Health Canada has set rules and regulations around how legal weed must be packaged for sale.