Weed News Roundup: Jay-Z Comes to Caliva; Changes in Florida, Arkansas, N. Dakota

Jay-Z is heading into the legal marijuana industry as a chief brand strategist in partnership with a California cannabis product company.

The rapper said in a statement July 9, 2019, that he entered a multiyear deal with San Jose, California-based Caliva. His role will consist of driving creative direction, outreach efforts, and strategy for the brand.

Jay-Z says he also wants to increase the economic participation of people returning from incarceration through job training and workforce development.

The rapper called Caliva “the best partners for this endeavor.”

Read the full article at Weedmaps.com