Canada’s homegrown stoner hero Seth Rogen is introducing a new project alongside longtime writing partner Evan Goldberg and cannabis juggernaut Canopy Growth Corp.

Rogen‘s and Goldberg‘s new cannabis brand is appropriately named Houseplant, and is Canopy’s latest recreational cannabis brand “focused on product and quality, education, and guidance,” according to a press release.

Read the full article on Weedmaps.